INTRODUCTION OF MYSELF:
More than a designer…As I am an individual who is creative and passionate in art, I excel in customer service, team management and digital marketing. Due to having a career in customer service and sales representation in publishing industries, I became a freelance designer.
Aspire to be in an organisation as a digital product designer with a UX team that lets me to explore and create innovation great designs.
Relevant Education:
Certification in WSQ User Interface Design in 2019 with First Media Design School
Graduated from Singapore Polytechnic in 2021 with a Specialist Diploma in User Experience & Digital Product Design.
Completed Certification Human Factors International (HFI) UX1 - Usability Engineering Course with NTUC Learning Hub
Completed Certification in Scrum Master Course with NTUC Learning Hub
Certified Scrum Master in 2021 with Scrum Alliance - Scrum Badge https://bcert.me/skekccwbr
UX/UI Tools:Adobe Creative Suite: Adobe Illustrator 2021, Adobe Photoshop 2021, Adobe Acrobat Pro, Adobe XD, Adobe Lightroom
Figma, Mural, Miro, Medium
Skills & Competency:
Visual Communication & Design / Marketing / Branding / Collateral / Publishing / Design Thinking / Concept Thinking / Business Model Design / UX Research / UX Processes / Problem Solving / Decision Making & Communication / Sketching / UX Design Using 5 Planes / Design System / Design Sprint / Information Architecture / Interaction Design / Mock Ups & Prototyping
F&B ORDERING PROJECT
Project Brief
Ability to create a food and beverages ordering mobile application with practice methods of rethinking product lifecycles and user experience of products and service. Using Design Thinking and tools, create shifts in paradigms to help to convince products and services offered.
Tools Used & Covered
Adobe XD, Google Slides, UX Research, Design Thinking, Design Positioning, Convergent Thinking, Design Elements, Grid & Layout, Persona, User Journey Map, WireFraming, Architecture Interaction, Prototyping, Usability Form
Chosen Product & Product Research
Chosen mobile food and beverages online ordering application is Subway. I choose Subway as the food chain do not have a specific application for ordering the food online in Singapore, compared to other countries. I gather more research on the food chain and how I could come up with with an application for food ordering. Understanding the business of Subway stores, they are mostly franchise stores, that is a reason that maybe the application ordering online is not standardised.
INTERPRETATION OF PROJECT BRIEF: TO CREATE APP OF FAST ORDERING
a) Creating joy and happiness for customers to order their food easier.
b) Giving customers with more options and able to customise when ordering.
c) Giving customers with more nutrition information of the food that they are consuming.
d) With affordable promotions and perks, the ordering will bring them great joy for them.
e) With the advance in technology, ordering with location based will truly a saviour for users.
UNDERSTANDING PRODUCTS & ORDERING PROCESSES
UNDERSTANDING ORDERING APPLICATION OF THE FOOD CHAIN
Subway Ordering App is a challenge for All Health Food Conscious User because there are lots of ordering services online in Singapore eg. Food Panda, GrabFood etc. which are not the direct seller where customers will be able to access to the nutrition informations as well as not able to benefit perks and promotion that the Subway is offering.
IDENTIFY COMPETITORS & HOW APP CAN BE UNIQUE
USER SURVEY RESULTS
PERSONAS
EMPATHY MAP
CONVERGENT THINKING
USER JOURNEY MAP
RESEARCH SUMMARY
ARCHITECTURE INTERACTION
SHOWCASE OF FINAL WORK
USABILITY TEST FORM
I thought of the usability testing for the app and came out with a testing form.
Check my other projects and portfolio...
Design Systems | Design Thinking | UX Research & Sprint | UX Elements & Lean UX | Mobile UI | F&B App | Photography | Graphic | Fashion | Digital Marketing | Management & Educator | Style Coaching | About Me
