Design System Project

INTRODUCTION OF MYSELF:

More than a designer…As I am an individual who is creative and passionate in art, I excel in customer service, team management and digital marketing. Due to having a career in customer service and sales representation in publishing industries, I became a freelance designer.

Aspire to be in an organisation as a digital product designer with a UX team that lets me to explore and create innovation great designs.

Relevant Education:

Certification in WSQ User Interface Design in 2019 with First Media Design School

Graduated from Singapore Polytechnic in 2021 with a Specialist Diploma in User Experience & Digital Product Design.

Completed Certification Human Factors International (HFI) UX1 - Usability Engineering Course with NTUC Learning Hub

Completed Certification in Scrum Master Course with NTUC Learning Hub

Certified Scrum Master in 2021 with Scrum Alliance - Scrum Badge https://bcert.me/skekccwbr

UX/UI Tools:

Adobe Creative Suite: Adobe Illustrator 2021, Adobe Photoshop 2021, Adobe Acrobat Pro, Adobe XD, Adobe Lightroom

Figma, Mural, Miro, Medium

Skills & Competency:

Visual Communication & Design / Marketing / Branding / Collateral / Publishing / Design Thinking / Concept Thinking / Business Model Design / UX Research / UX Processes / Problem Solving / Decision Making & Communication / Sketching / UX Design Using 5 Planes / Design System / Design Sprint / Information Architecture / Interaction Design / Mock Ups & Prototyping

DESIGN SYSTEM PROJECT

Definition of Design System

"A set of interconnected patterns or a collection of a reusable components, guided with a clear standard assembled in an software development."

Project Brief

Ability to build or rebuilt a basic design system with Key UIUX considerations that able to scale to different markets or extend the product offerings based on building a conceptual capability within an existing product with some team-agreed considerations. Showcase a basic prototype of a product offering concept to demonstrate the concept and how it has been marketed or whether it is customers fit. Build the design system based on design principles and details of UI fundamentals. Establish a few components blocks and design patterns that is suitable. Establish strong considerations that could have good market fit executed in a minimum viable prototype.

Tools Used & Covered

Figma, Adobe Photoshop, Google Slides, Business Model Canvas, Design Principles, Design Positioning, Card Sorting, Design Elements, Style Guide, Pattern/Component Library, Illustrations & Icons, Hero Image, Grid & Layout System, Brand Voice, Venn Diagram, Content Prioritisation, Success Matrix

Chosen Product & Product Research

Chosen product is Policy Pal. We believe that the application can improved further although the application have gone three time rebranding within 5 years since 2017. We need to do research on what was lacking and help to build trust and bonding with customer experience. We also need to come up with the user journey of a user to ensure the requirements and expectation of the project brief are fulfilled.

These are the Problem Statements that we look into:

Brand Research and Objectives

Ideas & Concepts

Exploring Design System

We look into the existing Brand Positioning, Design Principles, Logo, Colours, Typography, Imagery, Icons, Grids & Layout and Component Library on how we can improper further. We analyse and came about the changes that needed to update for the user flow. Below is what needed to change: