Design Thinking Project

INTRODUCTION OF MYSELF:

More than a designer…As I am an individual who is creative and passionate in art, I excel in customer service, team management and digital marketing. Due to having a career in customer service and sales representation in publishing industries, I became a freelance designer.

Aspire to be in an organisation as a digital product designer with a UX team that lets me to explore and create innovation great designs.

Relevant Education:

Certification in WSQ User Interface Design in 2019 with First Media Design School

Graduated from Singapore Polytechnic in 2021 with a Specialist Diploma in User Experience & Digital Product Design.

Completed Certification Human Factors International (HFI) UX1 - Usability Engineering Course with NTUC Learning Hub

Completed Certification in Scrum Master Course with NTUC Learning Hub

Certified Scrum Master in 2021 with Scrum Alliance - Scrum Badge https://bcert.me/skekccwbr

UX/UI Tools:

Adobe Creative Suite: Adobe Illustrator 2021, Adobe Photoshop 2021, Adobe Acrobat Pro, Adobe XD, Adobe Lightroom

Figma, Mural, Miro, Medium

Skills & Competency:

Visual Communication & Design / Marketing / Branding / Collateral / Publishing / Design Thinking / Concept Thinking / Business Model Design / UX Research / UX Processes / Problem Solving / Decision Making & Communication / Sketching / UX Design Using 5 Planes / Design System / Design Sprint / Information Architecture / Interaction Design / Mock Ups & Prototyping

DESIGN THINKING PROJECT

Definition of Design Thinking

"Design Thinking is a human-centred, iterative processes that designers use to understand product users with challenge assumptions, refining problems and creating possible innovative solutions into prototype and doing testing. Design Thinking is consists of 5 phases: Empathise, Define, Ideate, Prototype and Test."

Project Brief

Ability to improve the UX of self checkout kiosk at a supermarket with practice methods of rethinking product lifecycles and user experience of products and service. Using Design Thinking and mapping tools, create shifts in paradigms to help to convince products and services offered. Ability to create persona, customer journey map, user scenarios or UX methodology to bring a new way that enhance the user experience.

Tools Used & Covered

Miro, Google Slides, UX Research, Design Thinking, Design Positioning,Card Sorting, Design Elements, Grid & Layout, Persona, Customer Journey Map, User Scenarios, User Testing

Chosen Product & Product Research

Chosen supermarket is Fair Price Finest. We, a team of four students, look into the checkout system and understand the brand and what the brand is looking into as to improve their customer user experience. We believe that the checkout system can improved further . We also need to come up with the user journey of a user to ensure the requirements and expectation of the project brief are fulfilled.

Product Research & Exploration

We gather insights about the user experiences stages or behaviour, by immersing ourselves to understand the user experience, comparing them with other competitors are doing and knowing how are the processes engaging their customer needs. As this our first project, we interviewed friends and family on the checkout machine process for feedback.

Findings & Card Sorting

We gather our findings using Miro, writing notes on the note pad, and started to do card sorting. This will help us to define what issues we are facing at the checkout kiosk eg. what is confusing at the kiosk, what is needed to make the checkout to be more efficient and the user flow as their user journey, step by step procedure. We also need to think in the case of errors, how to get assistance with the checkout.

Persona Identification & User Journey Map

We create a persona as well as able to identify the user obstacles, emotion and behaviour in term of the user journey for the checkout experience.

UX Ideas & Proposed Solution

We came up with lots of ideas and possible solution, but we need categories and consider what is realistic and what is not realistic for the project Using HMW(How mIght We).

Compilation of Ideas and Creation of First Prototype

We compile all the realistic ideas and apply our persona and user journey to create the first paper prototype. We also came up with a task scenario for the user flow that include a task of removing an item from the scanning process.

Findings From First & Second Version of the Paper Prototype

We done lots of discussions between us and we did testing too within our friends and family members to gather more feedback to improve our first version before we present to our client, that is our lecturer. We also take into consideration for people who are short sighted/ partially blind who may use the checkout kiosk, we tended to include chimes and recorder voices to make it more engaging.

FINAL PRESENTATION

Last Impression

Having a good research is essential to make the project a success and a good teamwork is also important. We glad that we have succeed with good feedback after our presentation.

Check my other projects and portfolio...

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